Platform scale, revenue, audience growth, and a few things built on very short deadlines, across streaming, digital media, and consumer apps.
I lead digital product strategy for The CW’s streaming platform: consumer experience, platform architecture, monetization, audience analytics, personalization, and operational systems across connected TV, mobile, and web.
I scaled The CW’s streaming platform across CTV, mobile, and web through integrated product, content, data, and monetization strategy, building the systems, teams, and processes that turned a broadcast network’s digital presence into a nationally scaled ad-supported streaming service.
I built a full-stack monetization system spanning programmatic demand, ad tech integrations, distribution partnerships, and the balance between ad load and user experience. At its peak it generated more than $125 million a year in ad revenue, sustained across multiple years. Ads were a product layer, not a penalty.
I led the launch of The CW’s first-ever live sports streaming product, bringing together product architecture, engineering, broadcast operations, ad sales enablement, and distribution on a compressed timeline.
I built and led a unified data and analytics strategy that turned audience behavior into growth, monetization, programming, and product decisions, including the measurement frameworks, dashboards, and pipelines behind it. On top of that foundation, I advanced ML-driven personalization and recommendations that connect content metadata and behavioral signals to surface the right content for each viewer.
I own product KPIs for engagement, viewing time, and retention. The gains came from understanding where viewers dropped off, what brought them back, and how discovery and personalization shortened the time from opening the app to watching something good.
I expanded The CW’s reach through FAST channel syndication and distribution partnerships, bringing its content to new platforms and diversifying revenue. That meant product work on feed architecture, metadata standards, and ad integration for syndicated environments, plus technical support for partnership negotiations.
I built the original CW digital platform from the ground up, along with the consumer streaming products, internal distribution tools, and global B2B licensing systems that grew into The CW’s streaming business.
At Disney Parks & Resorts Online, I helped lead product and creative development for Virtual Magic Kingdom, Disney’s massively multiplayer online world built as a companion to the theme parks. I designed interactive experiences that bridged the online game and the physical parks, an early attempt at a persistent digital community anchored to real-world places.
I’ve worked on set for multiple broadcast series (including 24), Zack Snyder’s 300, and several short films, and in development on Martin Scorsese’s Silence for producer Gianni Nunnari. It’s why I build streaming products with the people who make the content in mind. More on that →
Advisory and leadership conversations, non-profit projects, or comparing notes on building consumer products.