Work & Career Timeline
From production sets to streaming platforms — a career built across the full entertainment lifecycle. Streaming product strategy, digital media leadership, consumer apps, data, monetization, and more.
Leads digital product strategy for one of the largest free ad-supported streaming businesses in the U.S. Responsible for consumer experience, platform architecture, monetization, audience analytics, personalization, and operational systems across CTV, mobile, and web.
- Scaled the streaming ecosystem to more than 120 million app installs across CTV, mobile, and web platforms
- Drove more than $125 million in ad revenue through integrated AVOD monetization, programmatic demand, and distribution partnerships
- Launched The CW’s first-ever live sports vertical in three weeks, from deal close to first live stream — coordinating product, engineering, broadcast operations, ad integration, and distribution
- Built and led a unified data and analytics strategy that translates audience behavior into product, programming, and monetization decisions
- Advanced ML-driven personalization and recommendation systems to improve content discovery and user satisfaction at scale
- Expanded audience reach through FAST syndication partnerships and cross-platform distribution growth
- Led cross-functional teams across product, engineering, data, design, editorial, ad sales, marketing, and executive stakeholders
- Owned product KPIs including engagement, viewing time, retention, monetization, and platform growth
About The CW: The CW Network is a free ad-supported broadcast television network and streaming platform distributed across CTV, mobile, and web. Since its acquisition by Nexstar Media Group, The CW has operated as one of the largest AVOD streaming destinations in the U.S., with a catalog spanning original series, sports, and licensed content.
Led digital platform product development for Warner Bros. Worldwide Television, building the original CW digital foundation from the ground up. Work spanned consumer-facing streaming products, internal distribution infrastructure, global B2B licensing systems, and early platform innovation partnerships.
- Built the original CW digital platform, including CWTV and CW Seed — the foundational infrastructure that became The CW’s streaming business
- Led consumer and internal platform development for content distribution, digital screeners, licensing workflows, and sales operations
- Owned B2B licensing and distribution systems for global content delivery and rights management
- Introduced Agile and SCRUM practices, modernizing product development processes across the digital media division
- Led early platform innovation work with Facebook and Xbox, exploring emerging distribution and engagement channels
- Earned Emmy, Webby, and Communicator award recognition for platform and product work during this period
Why this matters: Building The CW’s digital platform from inception at Warner Bros. — before The CW was a standalone streaming destination — gave Zach a foundation in how broadcast television and streaming infrastructure connect. The systems and product decisions made during this period created the long-term architecture that The CW’s digital business runs on.
Led product and creative development for Virtual Magic Kingdom (VMK), a massively multiplayer online experience connecting Disney theme parks with a digital companion world. Focused on interactive product design, digital/physical experience integration, and cross-platform engagement systems.
- Helped grow Virtual Magic Kingdom from 1 million to 2.8 million users through product development and creative strategy
- Designed interactive experiences integrating digital gameplay with physical theme park environments
- Authored patents for digital/physical integration concepts developed during the project
- Led creative technology concepts for advanced interactive engagement systems
- Worked within Disney’s Parks & Resorts digital innovation group on emerging platform experiences
Early career work in film and television production, including on the hit TV series 24, Zack Snyder’s 300, and Martin Scorsese’s Silence. This foundation provides rare end-to-end fluency across the entertainment pipeline — from the set and production infrastructure through post-production, distribution, streaming, discovery, and monetization.
- Production experience on 24 — hit Fox network drama series
- Production experience on Zack Snyder’s 300 — Warner Bros. feature film
- Production experience on Martin Scorsese’s Silence
- Built foundational understanding of how content is created, produced, and delivered to audiences
The production connection: Having worked in production before moving into digital media leadership means Zach approaches streaming, distribution, and monetization with an understanding of what it takes to create content — not just deliver it. That context informs every product and data decision downstream.
Undergraduate education with focus areas in Anthropology, Marketing, and Consumer Behavior. This combination of social science and marketing thinking informs Zach’s approach to audience understanding, product strategy, and user behavior analysis in streaming media.
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