Zach Mannon

Zach Mannon is a Los Angeles-based product, data, and platform executive focused on streaming media, digital entertainment, CTV, AVOD, FAST, audience growth, monetization, and personalization.

He currently leads product and data strategy for The CW’s digital platform, spanning consumer experience, monetization, analytics, personalization, and operational systems across CTV, mobile, and web. His work has helped scale The CW’s streaming ecosystem to more than 120 million app installs and more than $125 million in ad revenue, while improving viewing time, content discovery, engagement, and retention.

Zach’s career spans the full entertainment lifecycle. He began in film and television production — including on the hit TV series 24, Zack Snyder’s 300, and Martin Scorsese’s Silence — before moving into digital media leadership at Warner Bros. Television. At Warner Bros., he helped build the original CW digital platform, including CWTV and CW Seed, and led consumer and internal platform development for content distribution, screeners, licensing, and sales workflows. He introduced Agile and SCRUM practices and led early platform innovations with Facebook and Xbox.

Earlier in his career, Zach worked at Disney Parks & Resorts Online, where he helped lead product and creative development for Virtual Magic Kingdom — growing the platform from 1 million to 2.8 million users and designing interactive experiences that connected digital and physical environments. He authored patents for digital/physical integration concepts developed during that work.

Zach is known for connecting product, engineering, data, design, editorial, ad sales, marketing, and executive stakeholders around measurable outcomes. He builds operating systems, measurement frameworks, dashboards, and decision loops — not just feature roadmaps. His work sits at the intersection of audience behavior, content strategy, monetization, and user experience.

He holds a degree from the University of California, Santa Cruz, with coursework in Anthropology, Marketing, and Consumer Behavior. He is a Certified Cicerone, a father, and a curious builder with genuine interest in how technology shapes entertainment and audience experience.

What makes this background unusual

Most product executives arrive from one direction: pure product management, or pure engineering, or pure data. Zach’s background moves through production, creative, consumer product, data strategy, and monetization — giving him fluency across the full entertainment chain that most single-discipline operators don’t have.

He has been in rooms with writers and directors, in rooms with ad sales and revenue teams, in rooms with data engineers and ML researchers, and in rooms with network executives and distribution partners. That range translates into product decisions that don’t optimize one layer at the expense of another.