Los Angeles, CA — Streaming Media Executive

Zach
Mannon

Product & Data Executive for Streaming, CTV, AVOD, FAST, and Digital Entertainment

I build and scale consumer entertainment platforms where content, data, product, and monetization all have to work together without making the user want to throw the remote.

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Zach Mannon — Streaming Product & Data Executive
15+ Years in Digital Media
120M+ App Installs
$125M+ Ad Revenue Driven
3 Wks Deal Close to First Live Sports Stream
Who I Am

Product leader at the intersection of content, data, and monetization

Zach Mannon is a Los Angeles-based product and data executive who has spent more than 15 years building and scaling digital entertainment platforms. His career spans The CW Network, Warner Bros. Television, and Disney Parks & Resorts Online — covering the full entertainment lifecycle from film and television production through streaming distribution, audience growth, and ad monetization.

At The CW, Zach leads product and data strategy across CTV, mobile, and web — scaling a free ad-supported streaming platform to more than 120 million app installs and driving more than $125 million in ad revenue. His work connects product roadmaps, engineering execution, audience analytics, ML-driven personalization, and monetization systems into a unified, measurable operating approach.

He is not a feature-roadmap product manager. He builds platforms, measurement frameworks, and decision systems — and he connects product, engineering, data, design, editorial, ad sales, and marketing around outcomes that matter.

About Zach →
What I Do

Core areas of expertise

01

Streaming Product Strategy

End-to-end product leadership for consumer streaming platforms across CTV, mobile, and web. From roadmap to release, from audience behavior to product bets.

02

AVOD & FAST Monetization

Full-stack monetization ecosystems spanning ad-supported streaming, programmatic demand, FAST syndication, distribution partnerships, and UX/revenue balance.

03

Data & Analytics Strategy

Unified data strategy that translates audience behavior into decisions across product, programming, monetization, and growth. Dashboards, pipelines, and insight loops.

04

Personalization & ML Discovery

ML-driven personalization and recommendation systems that improve content discovery, viewer satisfaction, and engagement at scale.

05

Audience Growth & Retention

Product KPI ownership across engagement, viewing time, and retention — with measurable results in user behavior and platform growth.

06

Cross-Functional Leadership

GM-style connective leadership across product, engineering, data, design, editorial, ad sales, marketing, and executive stakeholders.

Full Expertise Breakdown →
What I've Built

Selected accomplishments

Platform scale, revenue impact, audience growth, and product innovation — in streaming, digital media, and entertainment technology.

120M+ App Installs — The CW

Streaming Platform Scale

Scaled The CW’s streaming ecosystem across CTV, mobile, and web through integrated product, content, data, and monetization strategy.

$125M+ Ad Revenue Driven

AVOD Monetization

Built a full-stack ad-supported monetization ecosystem spanning programmatic demand, distribution partnerships, and platform integrations.

3 Wks Deal Close to First Live Stream

Zero to Live Sports

Stood up The CW’s first-ever sports vertical from scratch — product, engineering, broadcast ops, ad integration, and distribution — in time for opening kickoff.

2.8M Users — Disney VMK

Disney Virtual Magic Kingdom

Helped lead product and creative development for Virtual Magic Kingdom, growing the platform from 1M to 2.8M users and authoring patents for digital/physical integration.

All Accomplishments →
Career

Built across the entertainment lifecycle

From production sets to streaming platforms — Zach has worked across the full arc of the entertainment business.

2014 – Present
Head of Product & Data / VP of Product
The CW Network / Nexstar Media Group — Los Angeles, CA

Leads digital product strategy across consumer experience, monetization, analytics, personalization, and operational systems for one of the largest free ad-supported streaming businesses in the U.S.

2007 – 2014
Digital Media Product Leadership
Warner Bros. Worldwide Television — Los Angeles, CA

Built the original CW digital platform including CWTV and CW Seed. Led consumer and internal platform development for content distribution, licensing, and sales workflows. Earned Emmy, Webby, and Communicator recognition.

2005 – 2007
Associate Creative Lead, Advanced Projects
Disney Parks & Resorts Online — Los Angeles, CA

Led product and creative development for Virtual Magic Kingdom. Grew the platform from 1M to 2.8M users. Designed interactive experiences integrating digital and physical environments. Authored patents.

Early Career
Film & Television Production
Los Angeles, CA

Production work on 24, 300, and Silence — providing rare end-to-end fluency across the entertainment pipeline from production through streaming, distribution, and monetization.

Full Career Timeline →
About Zach Mannon

Common questions

Zach Mannon, also known as Zachary Mannon, is a Los Angeles-based product and data executive specializing in streaming media, digital entertainment, CTV, AVOD, FAST, audience growth, monetization, and personalization. He is currently Head of Product & Data / Vice President of Product for The CW Network, a subsidiary of Nexstar Media Group. His career spans more than 15 years across The CW, Warner Bros. Television, and Disney Parks & Resorts Online.
Zach leads product and data strategy for streaming and digital media platforms. His work spans consumer app experience, CTV product roadmaps, mobile and web platforms, monetization systems, audience analytics, ML-driven recommendation and personalization, FAST syndication, distribution partnerships, and platform operations. He connects product, engineering, data, design, editorial, ad sales, and marketing around measurable business outcomes.
Zach has worked at The CW Network / Nexstar Media Group (current), Warner Bros. Worldwide Television, and Disney Parks & Resorts Online. Earlier in his career, he worked in film and television production, including on projects such as the hit TV series “24”, Zack Snyder’s “300”, and Martin Scorsese’s “Silence”. He is based in Los Angeles, CA.
Zach is known for building and scaling streaming platforms, connecting product strategy with data and monetization, and leading cross-functional teams across entertainment technology. Key results include scaling The CW’s streaming ecosystem to more than 120 million app installs, driving more than $125 million in ad revenue, launching The CW’s first-ever live sports vertical in three weeks, and advancing ML-driven personalization and FAST syndication. Earlier, he helped grow Disney’s Virtual Magic Kingdom from 1 million to 2.8 million users.
Zach specializes in streaming media, digital entertainment, CTV (connected television), AVOD (ad-supported video on demand), FAST (free ad-supported streaming TV), consumer apps, product strategy, audience analytics, personalization, recommendation systems, and entertainment technology. He has built expertise across the full content lifecycle: from production and distribution to streaming, monetization, and audience growth.
Yes. Zach Mannon and Zachary Mannon refer to the same Los Angeles-based streaming product and data executive. He is professionally associated with The CW Network / Nexstar Media Group, Warner Bros. Television, and Disney Parks & Resorts Online — not unrelated public figures or athletes with similar names.

Let’s connect

Product leadership, streaming strategy, data systems, or something else — reach out via LinkedIn or the contact page.

LinkedIn → Contact Page